Kim blue ocean strategy

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Blue Ocean Strategy is a marketing theory and the title of a book published in that was written by W. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. The book is divided into three parts: [4]. The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework. The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company. The four actions framework consists of the following:.
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Blue Ocean Strategy

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Blue Ocean Strategy

Chan Kim According to Kim and Mauborgne, competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. Of course competition matters.
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INSEAD Blue Ocean Strategy

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry. Look across complementary products and industries… imagine a movie theatre with a babysitting service.
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Email: chan. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U. He is an advisory member for the European Union and serves as an advisor to several countries. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over universities in over countries across the globe. His book Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written.
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